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Digital Marketing Consultant

As a classically trained journalist-turned-marketer, I've got a passion for storytelling,

a penchant for strategy and social media is my superpower. 

 Skills & Expertise 

  • Social media management

  • Integrated marketing

  • Editorial content calendars

  • WordPress CMS

  • Writing and editing

  • UX and accessibility audit

  • Website Audits

  • SEO optimization

  • Content strategy

  • Google Analytics

  • Blogging

  • Graphic design

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 Lauren Potter's Story 

Lauren Potter is a digital marketing consultant specializing in storytelling through brand management, content strategy and integrated campaigns.


As a graduate of ASU’s Walter Cronkite School of Journalism and Mass Communication, Lauren has led the social media and marketing efforts for organizations spanning the nonprofit, public and private sectors. 


In her work as a consultant, Lauren helps human-centered organizations engage audiences, galvanize communities, and drive brand awareness through compelling content and solid strategy.


She has completed work for Helios: A Modern Renaissance, Artlink Phoenix, Conceptually Social Catering, DeSoto Central Market, Green Living Magazine, Downtown Phoenix Inc., and Self-Care Society to name a few.


When she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting family and friends in her homeland of Australia.

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