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Colorful Notebooks

 Resume 

Lauren Potter

Strategic and Creative Social Media Specialist

Lauren Potter is a social media marketing expert with more than seven years' experience developing and implementing social media strategies, and creating industry-leading content that builds online communities, increases brand awareness and deepens customer engagement.

 Skills & Expertise 

  • Social media management

  • Integrated marketing

  • Community management 

  • Editorial content calendars

  • WordPress content management

  • Writing and editing

  • SEO

  • AP Style

  • Content strategy

  • Google Analytics

  • Blogging

  • Graphic Design

Career Experience

Feb. 2021 - Present

Freelance
Marketing Consultant

I help human-centered organizations engage audiences, galvanize communities and drive brand awareness through a range of marketing and communications services.

 

Services include:

  • Social media strategy and audits

  • Content strategy and creation

  • Inclusivity and accessibility audits

  • Writing (web copy, blog posts, printed materials)

  • Editing and proofreading

  • Graphic design

  • Photography

March 2022 - August 2022

Social Media Specialist
onsemi

Supported the global marketing department (US and Europe), by creating impactful social media campaigns; coordinating and executing a global social media strategy; and working closely with PR, marketing and other cross-functional teams in a B2B environment.

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Social Media Results

  • Increased post impressions by 68%

  • Grew the average quarterly engagement rate by 192%

  • Attained a 59% growth in followers across platforms


Integrated Marketing Campaign Results

  • Attained 127K+ social media impressions across all platforms by delivering an integrated marketing campaign elevating onsemi's DEI initiatives 

  • Created integrated marketing campaign framework, implemented content strategy, and delivered organic campaign to increase brand awareness

Oct. 2020 - July 2021

Self-Care Society LLC

Community Support and Engagement Specialist (Remote)

As the first hire for this digital wellness platform, I worked remotely in close collaboration with the company's two co-founders in a fast-paced startup environment. Responsibilities: 

  • Email management and real-time class support for 500+ global members 

  • Responded to messages and comments in a timely, compassionate manner across Instagram, Facebook, Twitter, LinkedIn and enterprise platform

  • Day-to-day management of company's social media channels, acting as the brand voice and face of the brand on Instagram

  • Authored multiple blogs in brand voice on behalf of co-founder and incorporating SEO best practices

  • Created and managed internal content calendar and posting schedule

  • Developed organizational systems and procedures as needed including FAQ and Customer Support Handbook

  • Attained 220% increase in Instagram followers over 10 months

July 2016-Oct. 2020

Downtown Phoenix Inc.

Social Media Manager (Jan.-Oct. 2020)

Community Editor (Nov. 2016-Jan. 2020)

Freelance Community Editor (July-Nov. 2016)

Gained more than four years' progressive experience creating industry-leading content to engage and inform a community of 280,000+ followers. Acted as voice of the 90-square-block Business Improvement District (BID), a hub of activity for one of the most dynamic downtowns in the country. Responsibilities:

  • Day-to-day management and growth of organic social media channels including Instagram, Facebook, Twitter and LinkedIn

  • Consistently created authentic, meaningful content documenting the Downtown Phoenix experience through original and curated photos, videos and graphics

  • Identified and covered topical news, developments, trends, and resources supporting content creation

  • Produced bi-weekly editorial blog content promoting downtown businesses, events, development projects and culture

  • Collaborated with Chief Marketing Officer on seasonal campaign strategies

  • Defined KPIs and produced monthly report on social media metrics 

  • Attended downtown events and community meetings, interacting with the public as a representative of the organization

  • Proofreading, editing and copywriting support fo Annual Report and Downtown Directory and Dining Guide, plus any organizational collateral

  • Attained a 242% increase in Instagram followers from 2016-2020; and a combined increase of 153% followers across all social channels including Facebook, LinkedIn, Twitter, Instagram during the same time period

Feb. 2015-April 2017

Helios: A Modern Renaissance

Director of Marketing

Helios is a seven-voice a cappella choir. I worked directly with the founder in the lead up to the ensemble's debut developing brand identity, launching website and social media channels from the ground up, and developing social media and marketing strategies. Responsibilities:

  • Logo, branding and website design

  • Developed PR and marketing strategy to align with season concerts and campaigns

  • Designed season marketing materials including event graphics and program art

  • Copywriting for website, email marketing, social media and concert programs

  • Day-to-day management of Instagram and Facebook including all content and graphics

  • Coordinated brand photoshoots

  • Real-time event support and social media

Sep. 2014-May 2016

Maricopa County Air Quality

Public Information Intern (Paid)

  • Day-to-day management of department's Facebook, Instagram and Pinterest accounts

  • Media outreach for educational campaigns, news and county initiatives

  • Research, design, scheduling and data analytics for all social media content

  • PR support including press releases, pitching and creating media lists

Aug. 2013-May 2014

The Phoenix Chorale

Patron Services Coordinator (Contract)

After working as the Phoenix Chorale's intern one year prior, the Director of Marketing reached out to hire me for this seasonal position in which I led box office, donor and ticketing efforts. Responsibilities: 

  • Maintained patron databases; in-person ticketing services at concert venues, and online ticketing software

  • Coordinated daily box office ticketing operations

  • Processed ticket, subscription, retail orders

  • Proofread email blasts, news releases and marketing collateral

  • Updated and maintained box office procedural guides

  • Assisted with web maintenance, graphic design and layout for miscellaneous marketing

  • Assisted with social media efforts for Facebook, Twitter and Instagram

Sep. 2012-Dec. 2012

The Phoenix Chorale

Marketing and PR Intern

Gained insight and experience in marketing and PR strategies for non-profit performing arts organizations during my Associate Degree studies, during which time I was majoring in vocal performance. Duties:

  • Answered phone and received inquiries from patrons, donors and media

  • Wrote and as well as proofread press releases and concert descriptions

  • Updated event databases with media contacts

  • Worked behind the scenes on video production projects

  • Created content to share via social media: Facebook, Twitter and Instagram

July 2007-April 2010

Hill International, Inc.

Document Control Specialist

Provided document management services for the Community Noise Reduction Program, a voluntary sound-mitigation and relocation program by the City of Phoenix Aviation Department. Duties:

  • Developed standard operating procedures

  • Assisted with implementation of new program-wide OpenText Livelink document management system (DMS)

  • Provided training in document management best practices to city staff and contractors

  • Scanned hardcopy documents into Livelink DMS using Kofax Ascent Capture adding correct taxonomy, tags and metadata

Education

Arizona State University
Bachelor of Arts in Journalism and Mass Communication

Graduated Summa Cum Laude

 

Coursework included videography, news reporting, public relations, business journalism, visual communication and design, editing and photography.

Phoenix College
Associate in Arts

Graduated with Honors

SOCIAL. WRITING. STRATEGY. ANALYTICS. EDITING. GRAPHICS.

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